My Fit Rules is a fitness and nutrition coaching service to help women take back control of their lifestyles by creating a unique set up ‘rules’ that work specifically for them. Kat contacted me about creating a brand identity, logo and colour scheme for the business launch that could be used across her marketing and website.
The Project Brief
The goal was to design a feminine but strong feel that conveyed the message of creating your own rules and as journalling is a focus that concept had to come through too. Initially I created 4 designs and we worked together to tweak Kat’s favourite to get it looking just right. We opted for a bright, unique colour palette of teal, coral, lime yellow and light grey.
- Logo Design
- Brand Identity
- Colour palette
“Claire was brilliant from day one! I wasn’t sure what kind of thing I wanted and she patiently worked through different ideas for me and made any changes I suggested. I am so happy with the final outcome and can’t wait to show everyone.” – Kat
If you are looking to refresh your branding or website design, please feel free to get in touch with me. I’d love to find out more about your business and how I can help you. You can find out more about my services on the ‘Work With Me‘ pages, see some of my other design work on the ‘Portfolio‘ or read testimonials from clients on the ‘Kind Words‘ page.