Tarts’ Tea produce infusion tea bags for Gin and Tonic in 5 unique fruity flavours. The tea bags (without the tea) flavour your drink to make it even more delicious.
Nikki contacted me to help design the logo and packaging for the products as she wanted to launch the brand with a consistent and professional image. The goal was to create branding that had a feminine, classy vibe with a retro/vintage twist – we also had to convey that the bags were for G&Ts rather than actually tea.
The finished logo is one of my favourites I’ve designed. With the cocktail glass and tea bag against a retro 1950’s style backdrop, complimented with the vintage typography. It’s achieved the desired goal.
Once we had the branding direction clear, we moved on to the packaging for the bags. We carried the retro style over to the bags with the bold circle design and clean lines. Each flavour has a separate set of labels for the tea bag, name and details.