Rachel Summers is guest posting on the blog today with this fantastic article on how and why using social networks and blogging helps your business. Check it out and you can follow Rachel on Twitter.
You may have thought of social media as a passing fad, but it’s clear that it’s now going nowhere. Businesses everywhere are now looking to social media to help spread the word about what they do. Can social media and blogs help you develop your business? Here’s how you can use them.
Develop a relationship with your audience
The communications you put out on social media don’t happen in a vacuum. Whenever you make a post, you’re starting a conversation with your audience. It’s the easiest way to get talking to your customers and really find out what they want. Customers also appreciate when companies respond to their queries online too, so you can build up goodwill this way.
It’s cost effective
Any business can get started on social media, as it’s totally free to create an account. It won’t cost you a thing to keep posting and interacting with your followers. When it comes to getting the word out there, there’s pretty much no cheaper option. There’s a reason why start ups love using social media.
Even if you do want to advertise, most social media advertising packages are particularly low cost options. You really can get the word out there, without breaking the bank.
There are online tools to help you
Even if social media looks easier, getting the balance right can be difficult. Luckily, there are lots of tools online that will help you get the most out of your online presence. Here are some good services to get you started:
- Blogs and Resources: These blogs offer all kinds of helpful advice on social media, including how to deal with negative feedback and how to use certain social networks for business.
- UK Top Writers: If you need some help in writing your social media posts, there’s help out there for you. This website gathers some of the best copy writers around. Select from their pool to get a writer who can do your business justice.
- Wordstream: This cost effective service helps you get the most out of your advertising, and helps you generate more leads through social media and blogging.
Social media has a huge reach
There’s no bigger audience than that on social media. On Facebook alone, it’s estimated that 65% of US adults are using it. When you think of it like that, it’s almost compulsory for you to create and maintain an account. You’ll never have a bigger audience, so be sure to take advantage of it.
Share more about what you do
Want to reduce some of the mystery about your business? how your customers a glimpse behind the curtain? Then social media lets you do that. You can share as much as you’d like with your audience, encouraging them to trust you and buy from you. A great side effect of this is that all posts are indexed by Google, so you can get more information out there about what you’re doing.
Social media is everywhere
Almost no one would be caught dead without their smartphone these days. That means that they’re constantly connected to their social media accounts, 24/7. You can take advantage of this by making sure you’re posting regularly. That way, whenever they open up the Twitter app when waiting for the bus, they’re more likely to be exposed to your work.
As you can see, social media is vital to a modern online presence. Maintain accounts correctly, and you can reach out to more people than ever before. Give it a try for yourself, and you’ll see how much your audience grows.
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